New Balance launched as new official apparel partner
Published Tue 15 Feb 2022
Hockey SA is pleased to announce apparel brand New Balance as the organisation’s new official apparel partner.
As a world-leader in sporting footwear and apparel, New Balance will bring professionalism and a fresh look to Hockey apparel in South Australia. The three-year partnership will entail naming rights to the Premier League competitions as well as apparel for Hockey SA programs such as state teams, Super League teams, Fire Academy, Hockey SA staff and officials.
Geoff Riddle, Hockey SA Chief Executive Officer (CEO) remarked, “We are extremely excited to be partnering with such an iconic brand in New Balance. This is a brand that partners with some of the biggest sporting clubs around the world and is renowned for its quality and support of communities.”
New Balance, established in 1906, are embedded in the global sports markets through partnerships with teams and athletes which include the NBA, AS Roma, Melbourne Football Club and Netball Australia.
New Balance is a part of Belgravia Sports Apparel (BSA) which is a customised apparel supplier owned and operated by The Belgravia Group, a privately owned Australian company. The Belgravia Group invests heavily in business and opportunities that promote physical activity. Hockey SA’s top tier competition will now be named the ‘Belgravia Sports Apparel Premier League’.
New Balance Australia Marketing Manager, Joel Hanlon, said “At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling everyday athletes to live a healthy and active lifestyle”.
“We are proud to partner with Hockey South Australia and look forward to seeing their team wearing our uniform, which offers the perfect blend of performance technology and style,” he finished.
Belgravia Sports General Manager Operations Joe Siciliano, said, “We are thrilled to collaborate with New Balance to deliver the new Hockey SA apparel program for the organisation and its large, loyal community to wearing our product for the foreseeable future.
“We look forward to rolling out the New Balance brand throughout the extended Performance and Development programs and community hockey in South Australia. We will deliver opportunities for a great range of apparel wear and can’t wait to see the New Balance brand proudly work by the Hockey community for years to come.”
Geoff Riddle Hockey SA CEO said,” Working with a quality local South Australian supplier like Belgravia Sports Apparel will allow us to service our community efficiently while increasing our brand profile and professionalism through quality garments.”
View the businesses at the links below:
Belgravia Sports Apparel
https://www.belgraviasportsapparel.com.au/
https://www.instagram.com/belgraviasports/
https://www.facebook.com/BelgraviaApparelSports
New Balance
https://www.newbalance.com.au/
http://www.facebook.com/Newbalance
https://www.instagram.com/newbalance/
https://twitter.com/NewBalance